A water-treatment leader, finally with a website that matched.
Wyldox is one of India's largest water disinfection brands — NSF-certified, recommended by WHO, approved by the Ministry of Jal Shakti. Their site didn't communicate any of that authority. We rebuilt it to.
"We're selling to engineers. The site needs to act like one."
Wyldox is a chlorine dioxide-based water disinfection product used at industrial scale — poultry farms with millions of birds, dairy operations, food processing plants, water treatment facilities. Their buyers are technical: farm managers, plant engineers, procurement heads. They want specs, certifications, application data — not marketing fluff.
The old site tried to be everything. Friendly homepage. Generic "About Us." Product pages buried three clicks deep. The result: bounce rate above 70% and a sales team manually re-explaining everything in every email.
The brief was simple: build a site that does the first three sales calls automatically.
A premium product, presented like a startup.
We did a 30-minute audit before writing a line of code. The patterns repeated themselves — the same patterns we see on most legacy B2B sites.
- NSF certification, WHO recommendation, Government of India approvals — buried in text, no visual prominence
- No clear vertical pages — poultry, dairy, F&B all crammed into one "Industries" section
- Product information was generic — no application data, no dosing charts, no spec sheets
- Page load was 4.8 seconds — Google penalty territory for a B2B site
- Contact form was 3 clicks deep, no direct sales contact visible
- Mobile rendered as a broken desktop site (60% of farm-manager traffic was mobile)
- No social proof — major clients like Srinivasa Group invisible on the site
- "Why Wyldox" answers were generic — nothing about being non-corrosive or producing zero THMs
The change tells the whole story.
Same client. Same products. A different conversation. Scroll either side on desktop — both panels move together. Tap to switch on mobile.
↕ Scroll either panel — both move together
Every decision had a reason.
No "design opinions" — every change tied to a specific business outcome. Here's what shifted and why.
"The new site does what a sales person used to spend 20 minutes doing — explain who we are, what we make, and why it matters. Inquiries doubled in the first month.